Running Google Ads can be a great way to attract more customers, but if your ads aren’t performing well, it could be down to your quality score. This score is Google’s way of measuring how relevant and useful your ads are to users. A higher score means better ad positions and lower costs, while a low score can hurt your campaign. The good news is that you can improve it with the right approach.
In this blog, we’ll explain 5 ways to improve your PPC quality score in Google Ads. These tips are easy-to-follow tips. Whether you’re new to Google Ads or looking to improve your results, these steps will help you get more from your advertising budget.
5 Ways to Improve Your PPC Quality Score in Google Ads
There are 5 ways to improve your PPC quality score in Google Ads. Let’s explore them:
1. Bid on Keywords That Truly Match Your Ads
The foundation of how to improve your Google Ads Quality Score starts with keyword selection. Google wants to show ads that are highly relevant to users’ search terms — and so do you.
If you sell backpacks, don’t bid on unrelated terms like “luggage” or “heavy-duty suitcases.” Instead, focus on keywords that clearly reflect what your ad is offering.
At the same time, make sure your ad copy matches your keywords. The more aligned everything is, the more relevant your ad becomes — and that leads to a higher quality score.
It also helps to conduct regular keyword reviews. Trends change, and so should your keywords. Use tools like Google Keyword Planner to find high-volume, low-competition keywords that suit your offering perfectly.
2. Create Tightly Themed Ad Groups
Ad groups are a powerful feature in Google Ads that lets you organise your ads and keywords based on shared themes. To truly improve your Quality Score, you need to ensure that each ad group focuses on a single topic.
For example, if you’re advertising different types of office chairs, don’t put all of them in one generic group. Instead, break them into specific categories like “ergonomic chairs,” “adjustable chairs,” or “leather office chairs.”
It helps keep your ads and keywords closely aligned, improving ad relevance and your quality score in the process.
Also, keep an eye on performance data. If an ad group is underperforming, review the ad copy, keywords, and structure to make necessary adjustments. Keeping your ad groups lean and focused can significantly enhance ad relevance.
3. Write Click-Worthy Ad Copy
Your ad copy plays a big role in getting users to click. The more appealing and relevant it is, the higher your CTR — and ultimately, your Quality Score.
So instead of writing something plain like “Buy TVs Online,” try “Huge Deals on Smart TVs – Shop Now at [Your Brand].” Including value-driven words like “deals,” “free delivery,” or “limited-time offer” can make your ad stand out in the search results and drive more clicks.
Consider testing different versions of your ad copy through A/B testing. What works for one audience segment might not work for another. By experimenting with tone, keywords, and offers, you can discover what generates the highest engagement.
4. Use Negative Keywords to Avoid Wasting Budget
A crucial yet often overlooked tip in learning how to improve your Google Ads Quality Score is making good use of negative keywords.
If you’re selling traditional printers, you might not want your ads showing up for searches like “3D printers.” By adding “3D” as a negative keyword, you avoid irrelevant clicks that waste your budget and lower your CTR. Keeping your ads in front of the right audience increases engagement and signals relevance to Google.
Make a habit of checking the “Search Terms” report in Google Ads. It shows exactly what users are typing when they see your ads. From there, you can add any irrelevant or misleading phrases as negative keywords to refine your targeting further.
5. Ensure Consistency Between Ad and Landing Page
One of the most important aspects of how to improve your Google Ads Quality Score is making sure your ad and landing page work together.
Don’t advertise a special deal or product in your ad if it’s not clearly featured on your landing page. If a user clicks on your ad expecting a discount and they find none, they’ll leave — which can hurt your bounce rate and quality score. Keep your messaging consistent across all elements to improve trust and user satisfaction.
You should also consider your landing page’s speed and mobile responsiveness. Google pays attention to user experience, and slow-loading pages or those poorly designed for mobile can harm your Quality Score. Use tools like Google PageSpeed Insights to optimise your performance.
Conclusion!
Improving your Google Ads Quality Score doesn’t have to be complicated.
By choosing relevant keywords, organising your ad groups properly, using negative keywords, writing engaging ad copy, and keeping your landing pages simple and consistent, you can see real improvements in your campaign performance. These small changes can lead to lower costs, better ad placements, and more conversions.
If you’d like expert help putting these strategies into action, SEO Pro is here to support you. Get in touch with us today to improve your PPC Quality Score in Google Ads and grow your business.
FAQ’s
1. Why is it important to bid on relevant keywords in Google Ads?
Bidding on relevant keywords ensures your ads appear in front of the right audience. It helps Google understand your ad’s purpose and improves your quality score by matching user intent.
2. How do ad groups affect my PPC Quality Score?
Well-structured ad groups allow your ads and keywords to align more closely. When everything in a group is tightly themed, it boosts ad relevance and improves your quality score.
3. What are negative keywords, and how do they help in PPC?
Negative keywords prevent your ads from showing up for irrelevant searches. This reduces wasted clicks, increases your CTR, and leads to a better quality score over time.
4. What makes ad copy more effective in improving quality score?
Competitive ad copy grabs attention and encourages clicks. When your headlines and descriptions are clear, relevant, and engaging, you’ll likely see a higher CTR — a key factor in your quality score.
5. Should ad copy and landing pages match exactly?
Yes, your ad copy should reflect what’s on your landing page. If users expect one thing but find something else, they’re likely to leave — which hurts both your quality score and conversion rate.
6. How does a simple landing page help my PPC performance?
A clean, focused landing page improves the user experience and keeps visitors engaged. By removing clutter and guiding users to a clear action, you increase your chances of conversions and a better Quality Score.
