Learn How We Helped HP Roofing Generate an Additional €120K Revenue
HP Roofing, established in 1969 by John McEvoy, is a roofing company in Dublin, Ireland, specialised in both commercial and domestic roofing.
Despite their strong reputation and team of 25 skilled roofers, HP Roofing faced challenges in adapting to modern digital marketing strategies, primarily relying on traditional methods like print advertising and word of mouth, which were no longer yielding significant leads.
John McEvoy
Owner – HP Roofing
The Challenges
The main hurdle for HP Roofing was its minimal digital presence. The company had a website but it was not effectively contributing to lead generation.
They were also lagging behind competitors who had embraced advanced digital marketing and SEO strategies. The key challenges included:
Lack of a coherent digital marketing strategy.
Underperforming website in terms of lead conversion.
Minimal knowledge of digital marketing within the company.
The Solution by SEO Pro Services
SEO Pro Services, with its expertise in digital marketing and lead generation, conducted a thorough audit of HP Roofing’s website to identify weaknesses and opportunities for improvement.
This audit laid the foundation for a personalised digital marketing strategy, named the ‘Digital Breakthrough Program.’
Our strategy involved:
- A complete overhaul of the existing website, optimising it for SEO and enhancing its functionality to improve user engagement and conversion rates.
- Development of an aggressive Google Ads campaign to generate leads quickly while the SEO efforts gained traction.
- Improvement of the Google My Business profile to improve visibility in local search results.
Results
Organic Traffic Increased sharply
Within the 1st month of the new website launch, HP Roofing secured a commercial client, generating an additional €120,000 in revenue.
Over the following four months, the company saw a consistent increase in leads, averaging 20-30 new leads per month.
The enhanced digital presence led to substantial improvements in local search rankings, attracting 4-5 new leads daily from the website alone, resulting in a 10x return on their marketing investment.
Here is What John Said About Our Services
“I never understood SEO until I met Fahad. Their team was able to figure out a way to educate me as well make my website very effective in a short period of time. I’ve seen massive ROI and it has helped my business scale to new heights. I have no doubt recommending Social Gravity to other roofers”