About Greenway Financial Advisors
Greenway Financial, a family-owned firm in Dublin, Ireland, has been delivering financial services for over 40 years. Adrian Gallagher and his son, Ian Gallagher, lead the business, offering a range of services like pensions, investments, financial advisory, and business consultancy.
Adrian Gallagher
Director - Greenway Financial Advisors
The Challenge
Greenway Financial had a strong reputation but struggled to grow beyond word-of-mouth referrals. They lacked the expertise and resources to scale their business using digital marketing, particularly in SEO, despite having a well-designed website with some organic traffic.
How We Found the Solution
We conducted a comprehensive marketing audit for Greenway Financial as part of our free offering to all businesses. This audit included an in-depth analysis of their website, SEO, and social media presence, identifying several key issues.
- During the audit, we discovered that their blog was generating nearly 1,000 sessions per month, resulting in 10-15 leads from the website.
- Greenway Financial enrolled in SEO Pro's Digital Breakthrough Program, which provides a complete roadmap for SEO, Google Ads, and CRM management.
- After thorough research into their target market and competition, we developed a customised digital marketing plan tailored to Greenway Financial's goals and budget.
- Over the following months, we executed this plan, focusing on content marketing, a backlinks campaign, and a targeted paid ads strategy to quickly drive leads.
- Despite challenges like strong competition and complex financial regulations, our team at SEO Pro devised creative solutions and strategies that led to significant success for Greenway Financial.
Outcomes from Our Efforts
Within a few months, we achieved significant results. We increased Greenway Financial’s blog traffic to over 3,000 sessions per month, with multiple high-volume keywords contributing to this growth. Website inquiries grew, and the Google Ads campaign consistently generated leads.
We enhanced their website’s user experience, making it easier for potential clients to navigate and find what they needed. Our paid ads strategy effectively attracted quality leads at a low cost per lead.
Greenway Financial’s website recorded approximately 4,400 sessions in 30 days, generating 41 leads. Impressed by these results, Greenway Financial referred us to IT Support 4U, who also became a client. Pleased with the outcome, Greenway Financial continues to invest in our ongoing digital marketing services.
Collaborating with SEO Pro
SEO Pro and Greenway Financial connected through their shared BNI network. Recognizing the need for growth, Adrian Gallagher turned to SEO Pro for help to break free from their reliance on word-of-mouth marketing.
SEO Pro identified opportunities to enhance Greenway Financial’s online presence and implemented strategies to boost their visibility, optimise website performance, and launch targeted paid advertising campaigns. These efforts aimed to attract a consistent stream of new clients and elevate the firm’s digital footprint.
Adrian's Testimonial
“Fahad and Ian collaborated effectively to enhance our digital presence, and we’re satisfied with the results. I value Fahad’s transparency and integrity, which is rare these days. I highly recommend SEO Pro for their SEO expertise.”