BuildTech : Achieving €1M in Additional Sales with SEO
BuildTech, founded in 2016 by Farnan Culkin, is a rapidly expanding construction company based in Dublin and Mayo. Specialising in house extensions, full-home renovations, and deep retrofits, BuildTech has grown to become a significant player in the Irish construction industry with a team of 17 professionals.
By 2021, the company achieved a revenue of €5 million but aimed to push this figure to €7 million in 2022.
BuildTech
Farnan Culkin, Owner
The Challenge
The Solution
To address these challenges, BuildTech partnered with Social Gravity to overhaul their digital marketing approach. The first step was a comprehensive analysis of their website, which revealed that it was poorly optimised for SEO and lacked the user experience necessary to convert visitors into leads.
Social Gravity developed a focused SEO strategy, aiming to attract high-value clients through the website. The strategy was based on reverse-engineering BuildTech’s sales goals:
- Revenue Goal: Increase by €2M.
- Average Contract Value: €100,000.
- Required Leads: 110 new leads with an 18% close rate.
- Traffic Goal: 2,200 targeted visitors annually, with a conversion rate of approximately 5%.
The website was completely redesigned, incorporating dedicated service pages optimised for specific keywords related to home renovations, extensions, and deep retrofits.
This approach was part of Social Gravity’s “Digital Breakthrough Program,” which aimed to align the website content with BuildTech’s business objectives.
Results
The new website quickly began to show results. Within three months, it started ranking for key terms related to home renovations and extensions, leading to 300-350 visits per month. By consistently optimising content and strategy, the website traffic increased to 500 sessions per month within just five months.
By the end of 2021, BuildTech had generated 180 qualified leads through the website, thanks to the implementation of call tracking and form tracking systems. These tools allowed for precise measurement of lead quality and sources, ensuring that marketing efforts were continuously refined for better results.
The momentum continued into 2022, with a substantial increase in SEO-driven traffic, resulting in over 4,500 sessions in just the last 30 days of the year. This led to 176 qualified leads and a significant 8X-10X return on their marketing investment.
Conclusion
Through a strategic partnership with Social Gravity, BuildTech successfully navigated the challenges of stagnant growth and increased its revenue by €1 million in 2022. The collaboration not only optimised their digital presence but also positioned them for long-term success in the competitive construction market.
Farnan Culkin, the owner of BuildTech, praised the customised approach provided by Social Gravity, highlighting the agency’s deep understanding of the construction industry and their ability to deliver structured and effective marketing solutions.
This is What Farnan Said About Our Service
“Worked with a few agencies before, but Social Gravity gave special attention to understanding our business and the market we’re focusing on. Their program is well-structured and one of the best I’ve seen in the market. Highly recommend!”