How Going Solar Went from 30 to 290 Monthly Leads in Just Six Months?
Going Solar, based in Dublin, is a leading provider of sustainable solar PV solutions for both residential and commercial customers. Founded by Joe Brennan, the company has been committed to offering eco-friendly and cost-effective energy solutions.
The company has a strong reputation in the commercial sector but needed to boost its lead generation efforts to meet ambitious growth targets in the domestic market.
Joe Brennan
Founder of Going Solar
The Challenge
In mid-2022, Going Solar was struggling to generate enough leads to meet its ambitious growth targets. Joe Brennan, aware of the potential in the domestic solar PV market, realised that their current marketing efforts were not sufficient.
Without in-house expertise in SEO or Google Ads, they needed a reliable partner to help them scale their marketing efforts effectively.
Their key challenges included:
- Generating only 25-30 leads per month, far short of their target of 200.
- A lack of expertise in digital marketing, particularly in SEO and PPC.
- A need to expand from commercial to domestic markets.
The Solution by Social Gravity
Social Gravity’s team recognized the need for a comprehensive digital marketing strategy that could deliver quick wins through paid advertising while building a sustainable long-term growth strategy through SEO.
The first priority was to redesign Going Solar’s website, optimising it for SEO to improve organic traffic and enhance user experience. The new site was designed to be more conversion-focused, ensuring that visitors could easily navigate and engage with the content.
Alongside the paid campaigns, Social Gravity developed a content marketing plan that included the creation of location-specific pages and informative blog posts. This effort aimed to capture local search traffic and establish Going Solar as a trusted authority in the Dublin area.
Social Gravity launched a strategic Google Ads campaign with an initial budget of €1,500, focusing on Search Ads, Display Ads, and YouTube Ads. These campaigns were customised to attract high-intent traffic and generate immediate leads.
To streamline lead management, Social Gravity integrated a CRM system using Monday.com. This system allowed the team to track leads, monitor conversions, and automate routine tasks such as customer follow-ups and quote generation.
Results
The combined efforts of paid advertising and SEO began to show results quickly:
Lead Generation: By the third month of the campaign, Going Solar saw a significant increase in leads, receiving 63 leads in that month alone. By early 2023, the numbers were even more impressive, with 257 leads in January and 290 in February.
Conversions: In the last 90 days, Going Solar generated 12,000 website sessions, resulting in 751 conversions. These results were largely driven by their Google Ads campaigns, which accounted for 75% of the leads.
Cost-Effectiveness: The cost per conversion decreased over time, providing a strong return on investment. However, achieving such results required a significant ad spend, with €10,000 invested in Google Ads.
Customer Testimonials
“The team at Social Gravity is extremely reliable. They’re proactive in getting stuff done, which is quite difficult to see nowadays. Having little knowledge about SEO, I wanted someone I could rely on and trust. I can gladly say we made the right choice, as the numbers speak for themselves.”